- GOOGLE MUSIC MANAGER ALL SONGS FAILED TO UPLOAD SKIN
- GOOGLE MUSIC MANAGER ALL SONGS FAILED TO UPLOAD TV
More people pay attention to streams of video games on Twitch (which now gets 30 million daily visitors) or the latest reality-TV show.
That’s a meaningful audience, but now the devoted fans of this event are starting to resemble a tiny subculture. Even the core audience for new music couldn’t be bothered-about 98 percent of people ages 18 to 49 had something better to do than watch the biggest music celebration of the year.Ī decade ago, 40 million people watched the Grammy Awards. It was the least-watched Grammy broadcast of all time. In 2021, viewership for the ceremony collapsed 53 percent from the previous year-from 18.7 million to 8.8 million.
GOOGLE MUSIC MANAGER ALL SONGS FAILED TO UPLOAD TV
The declining TV audience for the Grammy show underscores this shift. But the Grammy Awards go missing in action, and hardly anyone notices. That’s ominous.Ĭan you imagine how angry fans would be if the Super Bowl or NBA Finals were delayed? People would riot in the streets. I follow thousands of music professionals on social media, and I didn’t encounter a single expression of annoyance or regret that the biggest annual event in new music had been put on hold. Perhaps I should say the lack of reaction, because the cultural response was little more than a yawn. Yet all the evidence indicates that few listeners are paying attention.Ĭonsider the recent reaction when the Grammy Awards were postponed.
GOOGLE MUSIC MANAGER ALL SONGS FAILED TO UPLOAD SKIN
As a music writer, I’m expected to do the same, as are radio stations, retailers, DJs, nightclub owners, editors, playlist curators, and everyone else with skin in the game. The entire business model of the music industry is built on promoting new songs.
Even if they did, that fact would still represent a repudiation of the pop-culture industry, which is almost entirely focused on what’s happening right now.Įvery week I hear from hundreds of publicists, record labels, band managers, and other professionals who want to hype the newest new thing. But I doubt these old playlists consist of songs from the year before last. Only songs released in the past 18 months get classified as “new” in the MRC database, so people could conceivably be listening to a lot of two-year-old songs, rather than 60-year-old ones. Success was always short-lived in the music business, but now even new songs that become bona fide hits can pass unnoticed by much of the population. In fact, the audience seems to be embracing the hits of decades past instead. Never before in history have new tracks attained hit status while generating so little cultural impact. I asked my server: “Why are you playing this old music?” She looked at me in surprise before answering: “Oh, I like these songs.” A few days earlier, I had a similar experience at a local diner, where the entire staff was under 30 but every song was more than 40 years old. I encountered this phenomenon myself recently at a retail store, where the youngster at the cash register was singing along with Sting on “Message in a Bottle” (a hit from 1979) as it blasted on the radio.
The current list of most-downloaded tracks on iTunes is filled with the names of bands from the previous century, such as Creedence Clearwater Revival and The Police. The mix of songs actually purchased by consumers is even more tilted toward older music. That rate was twice as high just three years ago. The 200 most popular new tracks now regularly account for less than 5 percent of total streams.
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